Borne out of leading local advertising and PR agency, ASG & Partners’ specialist employer marketing division, The Formula was launched in a response to the rapidly changing way in which employers need to attract and engage with existing and future talent. With over 30 years’ experience working with clients in the public and private sectors across the UK and Ireland, our success is evident in our position on public sector advertising frameworks.
Over time and most rapidly in the last few years, we’ve seen clients’ requirements change; becoming more layered and intricate as the labour market has become challenged and candidate-led. Not to mention the fragmentation in the media landscape with so many ways in which to reach your audiences. Our traditional design and advertising service has evolved as a result.
We’re proud that our mission then remains our mission today: to be a seamless extension of our clients’ teams, bringing them thoughtful, data driven solutions that really affect change – attracting quality talent and reducing staff turnover.
Together, our years of experience combined with our professional memberships and accreditations (Institute of Practitioners in Advertising (IPA), Chartered Institute of Personnel and Development (CIPD), Chartered Institute of Public Relations (CIPR), Institute of Directors (IoD) means you can be sure that we’ll be delivering the highest industry standards for your business.
Our team are committed to upgrading their own learning through continued professional development which means we’re always delivering on the most up-to-date employer marketing strategies. We should mention that we’re also ISO quality accredited, Google, Meta and TikTok agency partners.
It’s safe to say that our team are brilliant at what they do. Whether it’s employer branding to internal comms. Specialist media planning and buying to research and insights. Event support to content creation for all candidate touch points. Each aspect of our solution offering is thought out, is researched, is of the moment. We dedicate ourselves to our clients. We’re motivated by flexibility in our mindset and partnership in every project we undertake.
What we do works. We’ve tested our formula and we’re proud to stand by it. It’s important to us to take pride in being market leaders and we won’t stop there.