Looking to attract and recruit newly qualified graduates for roles in the psychology sector, our clients were experiencing a challenge that face many niche trained roles. Weighing up prospective options, candidates were choosing to take up positions outside of Northern Ireland without realising the opportunities that were on offer within the country.

Reflecting on their recruitment experiences so far, our clients reframed the position offering to include a programme that combined both training and career advancement prospects. Building on this shift, we collaborated to produce engaging video continue to properly inspire and enthuse. Combining the many roles available, we streamlined the candidate journey using a clear and intuitive landing page to direct prospective candidates to exactly their interests as well as running digital campaigns over Facebook, Google Search, Google Display and TikTok.