How small shifts in your offering can create a more attractive incentive to prospective candidates
Looking to attract and recruit newly qualified graduates for roles in the psychology sector, our clients were experiencing a challenge that face many niche trained roles. Weighing up prospective options, candidates were choosing to take up positions outside of Northern Ireland without realising the opportunities that were on offer within the country.
Reflecting on their recruitment experiences so far, our clients reframed the position offering to include a programme that combined both training and career advancement prospects. Building on this shift, we collaborated to produce engaging video continue to properly inspire and enthuse. Combining the many roles available, we streamlined the candidate journey using a clear and intuitive landing page to direct prospective candidates to exactly their interests as well as running digital campaigns over Facebook, Google Search, Google Display and TikTok.
The campaign produced a remarkable 430% uplift in applications and drove over 17,600 clicks to find out more information.